Bulk email software is designed for sending bulk email to a large number of recipients. When you are sending the same messages to a large number of people, you are calling that process as bulk email.

Bulk email is the most important tool in sending newsletters or notification about an event happening in your company to a large number of people. Please don't mistake bulk email for spam, because you can find hundreds of situations when bulk email is appropriate.

Unsolicited and always unrelated to the interest of the recipients are the qualities of spam. It's a random advertisement sent to random people. Only those who want to receive bulk email will receive it, as opposed to spam messages. People will subscribe to bulk, and only those messages that are of their interest are what they are expecting to receive from you.

Lets take a look of a free newsletter about simple steps on creating paper castles as a good example of bulk email. You can offer a free subscription to an e-magazine about making paper castles in your free website on the subject. You send your messages, and people read and enjoy them. You can advertised related products from time to time in your newsletters. You do reviews of different glues in your newsletters for instance, and from your website you offer an option to order them.

You need to use bulk email software that automates message delivery, subscription, unsubscription, bad address removal, and can personalize your messages in order to send bulk email. Using your regular email program for that is not a good idea, since doing so will require you add new subscribers to your address book, remove those who wish to unsubscribe, and remove peope with bad addresses MANUALLY. Can you manually handle your email list once it grows to thousand of subscribers with hundreds of getting in and out everyday? You can simply think that it's not possible.

On the other hand, you won't even have to touch anything if you use bulk email software. Your email list will be automatically updated every time that there are new changes, and composing and sending your letters is all you have to do.

Depending on whether you use Mac or PC, you can have bulk email software for Mac OS X or bulk email software for Windows. I am using both platforms so I have to different software products at the same time.

For my Mac Book Pro laptop, I am using Mac Mass Mailer and for my Windows desktop, I am using Advanced Emailer. I think, these are the best mass email software solutions.